Branding
Concept: Identity development for gastronomic models focused on direct distribution and seamless digital operations.
Visual Strategy: Tailored design for delivery platforms (Bakery) and a structured branding proposal to capture the corporate and commercial sector through daily menus (Las Comis).
Bertha Bakery
Las Comis
Data Insights
Objective: Quantitative market research to identify aesthetic consumption habits and substantiate digital conversion campaigns.
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UI/UX Design
Deployment: Redesign of the global learning ecosystem under the strategic corporate UNIFY initiative.


Audiovisual
Strategy: Interactive digital adoption campaign through dynamic editing and assembly of multimedia assets, designed to guide the user journey across internal software.
Digital Product
Model: Evolution into an exclusive commercial landscape of interactive gala web invitations, leveraging traditional resources and generative artificial intelligence.






Cultural Comms
Project: Citizen initiative at LABNL centered around Monterrey's labor memory through photography and cyanotype processes[cite: 3].
Social Media Execution: Strict curation of informative grids on Instagram and continuous creative process documentation[cite: 3].





Photography
Focus: Visual and documentary exploration of urban composition, architectural textures, and fine art portraiture.




